$$$ That Could Go To High Schools

    Today high school students at LCC did a huge marketing research survey embedded in the PLAN exam (the practice ACT) that the school bought. The $$$ went the wrong direction! Marketing research companies pay participants!!! Nice way to take money from schools during an educational budget crisis which is only getting worse.  Maybe those PSAT, PLAN exam companies could make money selling all that demographic and psychographic marketing research information collected.  Then they could give back some proceeds to the schools by paying them for participating in their marketing research survey and make the tests free.